About

THE SHORT
Ari is a fine artist and muralist. As the founder of Viscera, a USA-made brand in shop she create products for intentional living. She helps small businesses grow using creative and marketing at Viscera Studio. Additionally, she grows capacity as the individual and organization level as a speaker, teacher, and executive director of the Oakland Indie Alliance.

Ari is driven by a deep passion for creatives and her community. Founder of the brand and brick and mortar shop, Viscera, Ari strives to enrich Oakland’s entrepreneurial landscape by supporting makers, designers, and artists. She carefully sources well-made, ethical products that help consumers connect with the process and stories behind the products they purchase. Founded in 2014, Viscera has been featured in the SF Chronicle, Racked, 7x7, Oakland magazine, and more.

Ari works to bridge the worlds of city planning, art, and business through her design and consulting business, Viscera Studio. Her studio helps start-ups and growing businesses to overcome the challenges of limited access to resources and capital, by generating scrappy and creative solutions. To this end, Ari also serves as a board member for the Oakland Indie Alliance, a nonprofit organization that helps local, independent businesses thrive in Oakland. 

Ari’s passion for creativity started with her passion for art. When she isn’t running her business or studio, she is an artist creating murals across the Bay, and most recently was commissioned by the San Francisco General Hospital Foundation to paint one of their iconic hearts of SF. 

Photo by Andrea Arevalo

Spirit of Oakland

In collaboration with Oakland Art Murmur and Home Base Spirits, a mini-documentary was created to highlight the beauty of Oakland art. In the video you can see more of my studio and hear about my approach to art and it’s importance in our cities.

video by peakbound studio
photo by Andrea Arevalo

Ari’s Other Projects

  • Multidisciplinary studio working across design, photography/videography, marketing, and architectural design to work with small business and organizations to make more vibrant places.

    VisceraStudio.com
    Linkedin

  • My curatorial blog where I share interesting, joyful, and curious things I find and (sometimes go into a rabbit hole). I sends out a regular newsletter called sense•ari, filled with delights and other things she finds and enjoys.

    Ari-made.com
    Youtube
    Instagram

  • Started in 2014 as a brand and brick and mortar shop, I created my own lined of clothing, 3D Printed jewelry, and apothecary line called V by Viscera.

    ShopViscera.com

  • Vicinity is a podcast about small businesses, neighborliness, and the magic of being, well, in the vicinity of other creative and passionate humans. In each episode, I interview a guest to find out what their journey has looked like (spoiler, it’s not linear), how they stay in it when things get tough, and most importantly, what brings them joy.

    Podcast

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